Wonky is a campaign to encourage people to buy, cook and eat ugly fruit and veg.
3.5 billion tons of misshaped fruit & veg get thrown away every year. In the UK, between 20-40% of fruit & veg are rejected before even reaching the shop floor. This is perfectly edible food going to waste. As the world’s population grows bigger every year, we will reach a point when we won’t have enough food to feed everyone. So we need to get people used to the fact that ugly on the outside doesn’t mean ugly on the inside.